Mary Margaret Barnes


Cynthia Typaldos
Debi Jones

Thursday, July 17, 2003

Mary Margaret Barnes

Mary Margaret Barnes
4933 Formby Court
San Jose, CA 95138
408.274.6830 (h)
408.705.6045 (c)

A challenging marketing position where I can apply my knowledge and experience in product definition and positioning, integrated marketing programs, direct marketing, collateral development and communications to support corporate objectives.

Key Accomplishments
* Drove product announcements/launches for new hardware and software products achieving sales exceeding $200M annually
* Created web communications strategy resulting in the growth of product awareness and demands by 20%
* Developed direct marketing programs increasing lead generation to the field by 50% and expediting fulfillment of customer requests with a 24-hour fulfillment turnaround program
* Conducted product readiness seminars for sales and marketing team contributing to a shorter time to ramp to volume
* Defined product requirements to meet market needs and ensure continued competitiveness for 4 semiconductor software process applications contributing to increased awareness and market share growth
* Drove solution marketing strategy for vertical markets - finance, education, retail


Microsoft Contractor Present
Emerging Business Team
* Measure and track (ROI) the success of each respective marketing event or program and report on this to enable the business development teams to adjust their tactics and become more productive and effective.
* Responsible for ensuring the marketing programs are successfully promoted to target markets
* Create and track marketing activities with marketing calendar.
* Manage cross-group integration and collaboration with internal and external marketing groups
* Editor monthly electronic communication to target audience

Symantec, Cupertino CA Contractor November 2003 - February 2004
Security Software
Global Marketing Programs Manager (Contractor)
Product champion for Enterprise security software and appliance products
* Responsible for ensuring that products are successfully launched and promoted to the Enterprise channels and market
* Collaborated with internal teams including Channel Marketing, Marketing Communications, Product Management, Finance, Regional Marketing and Public Relations on the strategic marketing direction of new and existing products
* Drove the development of messaging and strategy for integrated marketing programs

Electroglas, San Jose, CA 2002-2003
Semiconductor test equipment
Product Marketing Manager
Managed semiconductor test equipment software applications including promoting product and training sales channels on software applications
* Defined product requirements to meet market needs and ensure continued competitiveness implementing new technology and features
* Drove product through competitive analysis, feature definition, product design, testing and release improving responsiveness to customers and customer satisfaction
* Worked with sales channels to understand and incorporate customer requirements and milestones into product requirements resulting in 2 new customers
* Managed cross-functional teams to ensure successful delivery of products by bringing a strong customer and market orientation to product development reducing time to market by 10%
* Created relevant product management and marketing documents -MRDS, technical requirements, product roadmaps, datasheets, web content and whitepapers
* Responsible for anticipating trends and proactively managing product lifecycle

Sun Microsystems Inc., Santa Clara CA 1993-2001
Software and hardware networking products
Marketing Program/Communications Manager
Progressive marketing positions focused on software and hardware product announcements, integrated marketing programs, direct marketing, web content and customer engagement
* Developed and implemented global marketing programs targeted to the senior level executives of corporations providing over $100M annual revenue to Sun
* Drove new hardware and software product announcements including focus groups, collateral development, web strategy, and customer engagement activities contributing to the identification of new markets and generating over $4B in annual sales
* Developed solution based marketing programs for finance, education, and retail markets
* Established program to manage direct marketing activities expediting communications to the customers and providing qualified leads to the sales channels
* Facilitated product readiness training for sales channels driving product knowledge and sales readiness at time of announcement
* Managed major trade and marketing events resulting in the identification of customers for product pilot programs and speaking opportunities for internal executives and customer executives
* Designed and coordinated field marketing programs -seminars, webinars, direct mailers, tradeshows, conferences, collateral, and executive events designed to grow customer satisfaction and product adoption
* Defined criteria for and managed third-party telemarketing agency including script development, call analysis, reporting, agent training, call monitoring, and alignment of agent incentives to achieve desired objectives
* Drove and managed speaking opportunities for highly visible marketing activities; placing both Sun executives and Strategic customers

MBA River College Nashua NH
BS Salem College Salem WV

Mary Margaret Barnes


phone: 408 274-6830

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